S On Ya Chest

Monday, December 10, 2007 | Author: Jon Ledford

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Fulfilling the dreams of scores of 90’s retro heads everywhere, Starter is resurfacing in popular culture and beginning to work with a variety of streetwear brands. After being bought and subsequently sold by Nike in a matter of a few years, it appears new owner Iconix is eager to see the Starter brand return to it’s heyday when a Cowboys, Magic, or Hornets Starter jacket gave their owners a sense of pride that has since disappeared from the brand.

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So far, we’ve seen teaser images of cobranded apparel from both The Hundreds and Mighty Healthy, with rumors circulating about other collaborations in the pipeline.

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