Call me cynical, but I don’t get excited about new brands that often these days. Too many companies hop on the bandwagon of trendy designs without a direction that can at least place their work in a new context from those that paved the way. So it was with much surprise when I initially came across some shots of the first line from Amongst Friends. With the Mugs (left) and Coca (right) tees, it’s very clear that flavor of the season colors and contemporary imagery of the “street” are taking a back seat to a more timeless conceptualization of those same ideas with a serious eye for the details.

The brainchild of Mikol Stambough of King Stampede, Amongst Friends is more than a dignified brand name, it’s the underlying concept behind a highly collaborative project between Stambough and those closest to him. This mindset seems to elevate otherwise tired concepts (drugs, crime, skulls, etc.) into something that somehow manages to seem fresh. The Worm (left) and Skull (right) tees suggest a variety of influences for the brand, rather than being pigeonholed as something strictly for rockers, hipsters, skaters, backpackers, or evil collectors. These and a few other Amongst Friends tees are available now at Boundless NY. So get in on the ground floor and be sure to keep a look out for future offerings from these guys!

This entry was posted on Saturday, February 9th, 2008 at 12:58 pm and is filed under Fashion, Clothing, collaborations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.